Case Studies

We design events that connect, inspire, and deliver impact for every purpose.

Challenges Crushed with Precision and Creativity

For a first-time client, we managed and created a 2-day user conference for 1,000 attendees at the San Mateo Events Center. Despite an unexpected budget increase two months prior and a lack of air conditioning at the venue, we adjusted our approach and planning to ensure a successful event. We

Thought Leader Summit at Pier 27, San Francisco

We were thrilled to collaborate with Common Sense Media for their annual Thought Leader Summit. This compelling program brought together 550 attendees and was highlighted by incredible guest speakers—including Hillary Clinton. B Line took the lead on logistics, event design, and production. We elevated the planning and guest experience, integrating

On Brand at All Hands

Reimagining Company Meetings. For a company-wide meeting, Asana needed a space that felt like an extension of their culture and values. We transformed a blank space in San Francisco into a vibrant, colorful environment that brought their brand and office spirit to life at this off-site. All 400 attendees experienced

Perfection at President’s Club

For Asana’s exclusive Presidents Club trip, B Line Events brought the magic to Punta Mita, Mexico—turning a tropical getaway into an unforgettable celebration. Even with hotel renovations happening behind the scenes, we pulled off a seamless, high-end retreat that perfectly blended luxury with the laid-back charm of the region. We

Innovative Solutions in NYC

Staffbase needed a host for their user conference in New York City and our team was tasked with designing the entire event layout and experience without prior access to the venue. Despite this challenge, we successfully captured the client’s vision and exceeded expectations by delivering a dynamic, engaging experience for

Relocation Success for Attendee Smiles

Fresh Ideas for a Long-Standing Conference. After 20 years of hosting their annual incentive event in Las Vegas, a client needed a fresh approach to reinvigorate the program. B Line Events relocated the event to San Diego, introducing new branding opportunities, enhanced engagement activities. The result, a 20% increase in