Night Circus – An Employee Celebration Like No Other

To celebrate the company’s employee-first culture, we created an unforgettable out-of-office experience with a bold and unexpected “Night Circus” theme. The venue was transformed Chinese restaurant into a moody, magical world—each space carefully curated to carry the “Cirque de la Nuit” vibe. The evening was layered with dramatic décor, costumed entertainers, and immersive details. Guests were treated to an eclectic mix of entertainment, from sword swallowing and acrobats to tarot card readings, tea tasting, dim sum making, and more.

Photo credit Show Ready Photography

Friends & Family Day – Bay to Breakers Style

The spirit of San Francisco’s iconic Bay to Breakers was brought to life at Spark Social Food Truck Park for 400 guests ranging in age from 1 to 75. The space transformed into a colorful, high-energy, creativity powerhouse experience with abundance of activities, pop-up entertainers, great food, and vibrant décor; even the iconic pink gorilla! Logistical wins included streamlined checking, RFID wristbands for food and activity tracking for valuablefuture planning insight. Guests stayed longer than in previous years, attendance was up and everyone left with big smiles and hearts full of the magic of San Francisco.

Photo credit Show Ready Photography

Candy Land on Campus

We transformed our client’s office parking lot into a whimsical Candy Land themed wonderland for 800 guests—and it was joyful from start to finish. Custom graphics and giant inflabtable treats pairded with roaming candy characters, sweets and treats, a live band,and many other charming and cheerful moments. It was a sweet celebration hope hope, connection and community that brought out the kid in everyone.

Photo credit Jazmyn

Sunsets and Success at Tampa SKO

With just 10 weeks to plan, B Line managed every detail—from hotel selection and housing management to event design, branding, décor, food and beverage, on-site logistics, and moments of surprise and delight throughout the week! We pulled off a full-scale branding package in under four weeks, impressing both execs, attendees a venue with bold, on-theme signage that had never been done before. We activated multiple spaces throughout the program to create unique experiences while keeping the group on property. From the camping theme kickoff, poolside welcome, neon beach party, and Oscar-style awards and glow casino night we infused flair and fun every step of the way.

Photo credit Show Ready Photography

Old Hollywood Glam for the Holidays

With 800 guests and a massive venue to work with, our challenge was clear. Transform the space built for thousands into a warm, inviting, and full-of-energy locale—and we nailed it. We brought the wow factor by immersing guests on-set to stroll through four iconic restaurants from Hollywood’s golden age and end in a classic dance club of the times. The evening highlighted thematic decor, culinary delights, custom cocktails, stylized waiters, and pop-up entertainment to hone the experience. A whiskey lounge for late-night sipping, strolling dim sum carts, celebrity-inspired photo engagements, and a renowned DJ to keep the guests dancing ‘til dawn were the added touches of Hollywood magic, making this celebration out of this era.

Photo credit Vanity Portrait Studios

Moroccan Inspired Merriment

Championing an incredible venue and Casablanca-inspired theme, we created an unforgettable employee celebration that engaged all the senses. Throughout the night, guests were surprised and delighted by roaming oyster shuckers, tea leaf readings, a Casablanca-style photo moment, pop-up performers, flavors from renowned Moroccan spice markets, and much more. The evening was truly an affair to remember.

Photo credit Show Ready Photography

Automate Conference

Navigating Challenges with Precision and Creativity. For a first-time client, we managed and created a 2-day user conference for 1,000 attendees at the San Mateo Events Center. Despite an unexpected budget increase two months prior and a lack of air conditioning at the venue, we adjusted our approach and planning to ensure a successful event. We enhanced attendee engagement with Zenpods for decompression, interactive company culture activations, and small “nooks” for intimate conversations. The event concluded with a vibrant beer garden-themed happy hour and was ultimately a relaxing, social atmosphere that reinforced community and celebration.

Photo credit Blueprint Studios

Thought Leader Summit at Pier 27, San Francisco

We were thrilled to collaborate with Common Sense Media for their annual Thought Leader Summit. This compelling program brought together 550 attendees and was highlighted by incredible guest speakers—including Hillary Clinton. B Line took the lead on logistics, event design, and production. We elevated the planning and guest experience, integrating seamlessly into the team and championing their goals. Program wins included resolving previous pain points, even developing a Secret Service-approved security plan on short notice.

Photo credit Show Ready Photo

On Brand at All Hands

Reimagining Company Meetings. For a company-wide meeting, Asana needed a space that felt like an extension of their culture and values. We transformed a blank space in San Francisco into a vibrant, colorful environment that brought their brand and office spirit to life at this off-site. All 400 attendees experienced an engaging, immersive space that felt authentically Asana.

Perfection at President’s Club

For Asana’s exclusive Presidents Club trip, B Line Events brought the magic to Punta Mita, Mexico—turning a tropical getaway into an unforgettable celebration. Even with hotel renovations happening behind the scenes, we pulled off a seamless, high-end retreat that perfectly blended luxury with the laid-back charm of the region. We teamed up with local businesses to sprinkle in authentic Mexican flavor at every turn—from personalized gifts to hands-on cultural experiences. Think surf lessons, cooking classes, and an epic oceanfront reception. The multi-day itinerary had just the right mix of adventure and relaxation, leaving guests feeling both celebrated and deeply connected to the magic of Punta Mita. The result? A unique and memorable experience that exceeded expectations and created lasting memories for their top performers.

Photo credit MaxikoMedia